Corporate blogs and applications in the real world Essay Example for Free

Corporate blogs and applications in the accepted world EssayDifferent types of blogs pose been posted in the internet ever since the adoption of diverse corporations in the late 1990s. Corporate blogs however have different types in which each is branded check to the specific user or blogger. Dearstyne (2005) cites five different types of corporate blogs as employee blog, group blog, executive blog, promotional blog, and newsletter blog. Employee blogs ar blogs which argon much like personal blogs and are maintained by a single rank-and-file employee. They vary in their content and are some time managed by different hosts which the corporations recognize. Although, often times, corporations pull in all the blogs their employees post. Majority of employee blogs are still hosted singly of the Web site, employee blogs are change magnitudely being hosted independently of the company Web sit, employee blogs are increasingly being hosted on company- takeed domains as more and more companies are officially sponsoring employee blogging. (Lee et. al. 2006, 319). Group Blogs are blogs which are written by several people or groups. Employees gather and write on a specific topic or different topics pertaining to a certain group they are do by those who are experts on the certain topics.Group blogs are sometimes made by means of the initiatives of employees themselves and self-hosted. Though, many group blogs are driven by strategic plans crafted by management and hosted by companies own Web sites (Lee et. al. 2006, 320). Executive Blogs, coming from the name itself, executive blogs are blogs which are written by various corporations executives. Corporations and consumers have been keener on what position blog writers are on as awareness intimately corporate standing is widespread. People have become more interested in top executives who fit companies than in individual companies (Gaines-Ross 2000).Promotional blogs are those which primary purpose is to c reate a buzz nigh products and events of corporations. This blog however sparks controversy as most of the blogs which are promotional blogs are often times com consecrateer generated and is largely called as fake by some bloggers who remain critical about use blogspots as advertising media. The blogging community severely criticized this strategy as deceptive and bloggers even proposed product boycotts (Gallagher 2003). This miscue suggests that, marketing in the blogsphere is often times discouraged due to the lack of human vox in the ads which are placed in the blogsphere.Some corporations have moved from the traditional type of blog with a domain, and instead created a newsletter type of blog wherein opinions, thoughts, and positions of different corporate or organizational members are voiced out. They carry different information about the corporation, the people inside the corporation, and the corporations products which are widely discussed by members of the organization t hrough the electronic newsletter. Sprague (2007) further explains the influence of blogs to the American society. There is an increasing number of both bloggers and blog readers each day.At present, the blog has already extended its influence to the occupation society. Blogs are reported to influence what people think, do and buy. By the summer 2005, it is estimated that there are or so 5,000 corporate blogs. Nowadays, there are a number of companies who have already set up their own corporate blogs. Aside from the influx of bloggers, talk about anything and practically everything under the sun, in some countries wherein governmental turmoil is prominent and shouting against a regime could practically lose you your head.Blogspheres are considered as sanctuaries wherein anyone could voice off their thoughts. In Iran, the Blogsphere is one of the major mediums wherein the populace could voice out their political positions freely with borderline risk of persecution. Any foreigner who visits Iran is struck by the gap between the image projected by the regime to the outside world and the reality of Iranian society. The blogs quoted here vividly convey the bitter disenchantment many Iranians feel not just towards the hard-line mullahs, but toward the failed reformist project and its erstwhile attracter (Berkeley 2006, 73).The safeness and freedom of the blogosphere from any political and other accusations which may arise from its use due to the arbitrariness of the policies presidential term the blogosphere may be seen as an advantage of corporate personalities in advertising and the diffusion of their advocacy curiously in corporate social responsibility. The benefit for the corporate blogs is obviously gathered 1. Corporate blogs are great(p) for search engine marketing 2. Corporate blogs build and brands your company to be a thought leader in your industry3. Corporate blogs are great crisis handlers Blogs give you the power to publish at an instant. W ith a blog, companies do not need to write a full article and then send them through the traditional media to be published 24 hours later. Everything is instant. This makes the blog a very powerful update scape 4. Corporate blogs help to engage customers in conversation, and help in building relationships 5. Corporate blogs help to put a human voice to a company 6. Corporate blogs help you show the world that you have nothing to hide 7.Customer service and feedback, corporate blog as a direct communications channel, blogs provide an avenue for your to solicit feedback from your customers, and understand their needs. 8. Corporate Blogs are a differentiator, Well, this may change, but judging from the corporate websites I see today, I would say at least 80% are there because they need website. A blog pulls you over your competitors and makes you different. At least, your website presence is different. 9. Blogging encourages you to find out what others are talking about you